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Girls Inc. Media Literacy®

We encourage parents to talk to their daughters about what they are learning and to support these skills at home.

Girls Inc. Media Literacy® Program Description

What:

Girls increase their awareness of the scope and power of the media and the effects of media messages on girls and women. They learn to analyze critically what they see and hear in the media, advocate for change in entertainment, news, and advertising media, and create images that are more realistic and reflective of their lives.

Why:

From magazines to marketing campaigns to music videos, girls today are bombarded by media images. Girls ages 8 to 18 tend to have media exposure on average for eight hours per day, and media use for six hours per day.
The media that girls are consuming contain strong messages that girls’ worth is tied to their appearance. Girls also receive powerful messages from the media about sexual behavior, substance use, and violence:
Content analyses of TV programming show that sex is portrayed as risk-free, and that most people think about and have sex frequently without much concern for health, love, or the stability of the relationship.
An overwhelming majority of research has shown that media violence engenders intense fear, as well as may influence violent behavior in some children.
Research has found that alcohol, tobacco, illicit drugs, or over-the-counter/prescription medicines are depicted in nearly all major films, and many of these films do not portray consequences of use.

How:

Through Girls Inc. Media Literacy, girls increase their awareness of the scope and power of the media and the effects of media messages on girls and women. They learn to analyze what they see and hear in the media and advocate for change in entertainment, news, and advertising. Girls have the opportunity to create media that are realistic and reflective of their lives. They also learn about media-related careers and the positive use of the media.

Skills gained:

  • Encourages girls to examine how media messages are constructed and how they reflect social values.
  • Allows girls to think analytically about media messages.
  • Provides opportunities for girls to create their own messages.

Download a PDF of Media Literacy Parent Guide for more information